Amazon has released a rather bizarre bit of news today. The Kindle Fire has completely sold out. You can no longer buy one, and the wording of the press release suggests there won’t be anymore manufactured.
In nine months on sale Amazon claims to have secured 22 percent of tablet sales in the US. With that in mind, Amazon will definitely be selling more Kindle Fires, however, the next one you’ll be able to buy will probably have a “2″ at the end of the name.
Jeff Bezos said that the Kindle Fire is Amazon’s most successful product launch so far and that there’s “an exciting roadmap ahead.” He also confirmed Amazon will continue to offer hardware, but there’s no detail beyond that.
Even so, why has Amazon chosen to announce its tablet has sold out completely rather than continuing to manufacture it or having the Kindle Fire 2 ready to announce? With no Amazon tablet available to buy now, and no news on when the next one will arrive, potential Kindle Fire buyers will go elsewhere.
We’ll have to wait and see what happens next, but there is some ray of hope for potential Kindle Fire customers: Amazon is holding an event next week on September 6. There was speculation that event would be a new Kindle Fire, but this news all but confirms that has to be the case. And if it is, Amazon has to have it available to sell immediately.
If Amazon wanted to get our attention this press release certainly worked, but it has left us scratching our heads a bit as to why they’d announce it in this way.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.